{"id":3945,"date":"2026-04-06T12:03:42","date_gmt":"2026-04-06T10:03:42","guid":{"rendered":"https:\/\/computershop.eu\/blog\/?p=3936"},"modified":"2026-04-06T12:12:08","modified_gmt":"2026-04-06T10:12:08","slug":"google-vids-une-alternative-a-lapplication-sora","status":"publish","type":"post","link":"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora","title":{"rendered":"Google Vids &#8211; une alternative \u00e0 l&#8217;application Sora"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>L&#8217;industrie de l&#8217;intelligence artificielle \u00e9volue rapidement, et l&#8217;ann\u00e9e 2026 marque un tournant majeur : OpenAI a annonc\u00e9 officiellement la fermeture de la plateforme Sora, l&#8217;un des outils de g\u00e9n\u00e9ration vid\u00e9o AI les plus prometteurs. Cette d\u00e9cision change radicalement la comp\u00e9tition. Ainsi, des applications de g\u00e9n\u00e9ration vid\u00e9o AI telles que Google Vids peuvent devenir dominantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;application de g\u00e9n\u00e9ration vid\u00e9o AI Sora se ferme<\/h2>\n\n\n\n<p>Apr\u00e8s un \u00e9norme engouement \u00e0 son lancement,\u00a0<a href=\"https:\/\/computershop.eu\/blog\/fr\/openai-ferme-sora-de-lengouement-a-labandon-en-moins-dun-an\" target=\"_blank\" rel=\"noreferrer noopener\">Sora<\/a>\u00a0n&#8217;a pas r\u00e9sist\u00e9 \u00e0 long terme. OpenAI a confirm\u00e9 qu&#8217;elle va arr\u00eater l&#8217;application et l&#8217;API, avec une fermeture compl\u00e8te pr\u00e9vue en 2026.<\/p>\n\n\n\n<p><strong>La raison ? Une combinaison de facteurs critiques :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>co\u00fbts extr\u00eamement \u00e9lev\u00e9s pour la g\u00e9n\u00e9ration vid\u00e9o<\/li>\n\n\n\n<li>difficult\u00e9s de mon\u00e9tisation<\/li>\n\n\n\n<li>baisse de l&#8217;int\u00e9r\u00eat des utilisateurs<\/li>\n\n\n\n<li>changement strat\u00e9gique vers l&#8217;IA agentique et la robotique.<\/li>\n<\/ul>\n\n\n\n<p>De plus, l&#8217;entreprise a d\u00e9cid\u00e9 de concentrer ses ressources sur des technologies consid\u00e9r\u00e9es comme plus \u00e9volutives et rentables, renon\u00e7ant compl\u00e8tement \u00e0 la zone de vid\u00e9o grand public.<\/p>\n\n\n\n<p>Cette d\u00e9cision confirme une chose importante : <strong>la vid\u00e9o AI ultra-r\u00e9aliste est encore tr\u00e8s co\u00fbteuse et difficile \u00e0 soutenir commercialement<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Vids : l&#8217;alternative qui arrive au bon moment<\/h2>\n\n\n\n<p>Tandis qu&#8217;OpenAI fait un pas en arri\u00e8re, Google acc\u00e9l\u00e8re. Google Vids devient rapidement l&#8217;une des solutions les plus accessibles et pratiques pour la cr\u00e9ation vid\u00e9o avec l&#8217;IA.<\/p>\n\n\n\n<p><strong>Selon les informations disponibles, l&#8217;application Google Vids :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>est int\u00e9gr\u00e9e directement dans Google Workspace<\/li>\n\n\n\n<li>fonctionne de mani\u00e8re similaire \u00e0 Google Docs, mais pour la vid\u00e9o<\/li>\n\n\n\n<li>permet la g\u00e9n\u00e9ration de clips \u00e0 partir de texte<\/li>\n\n\n\n<li>inclut voix off, storyboard et montage automatique.<\/li>\n<\/ul>\n\n\n\n<p>Cette approche est compl\u00e8tement diff\u00e9rente de Sora. Au lieu de viser un r\u00e9alisme extr\u00eame, Google se concentre sur <strong>l&#8217;utilit\u00e9 et la productivit\u00e9<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Empowering employees to create video with Google Vids\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/4RSNchT3QW0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi Google Vids prend de l&#8217;ampleur apr\u00e8s la disparition de Sora<\/h2>\n\n\n\n<p>La disparition de Sora laisse un vide significatif sur le march\u00e9 des solutions de g\u00e9n\u00e9ration vid\u00e9o AI et Google Vids est dans une position id\u00e9ale pour prendre ce r\u00f4le.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Accessibilit\u00e9<\/h3>\n\n\n\n<p>Google a d\u00e9j\u00e0 des milliards d&#8217;utilisateurs. L&#8217;int\u00e9gration dans Workspace signifie adoption instantan\u00e9e, sans barri\u00e8res.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Co\u00fbts durables<\/h3>\n\n\n\n<p>Contrairement \u00e0 Sora, qui consommait d&#8217;\u00e9normes ressources, Google optimise les co\u00fbts gr\u00e2ce \u00e0 son infrastructure existante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Focus sur des utilisations r\u00e9elles<\/h3>\n\n\n\n<p><strong>L&#8217;application est id\u00e9ale pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketing digital<\/li>\n\n\n\n<li>formateurs internes<\/li>\n\n\n\n<li>pr\u00e9sentations business<\/li>\n\n\n\n<li>contenu \u00e9ducatif.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83d\udce2 Generate video with Veo 3: Now available in Google Vids\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/A_YyAqukcwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ce n&#8217;est pas seulement un outil spectaculaire, mais un outil pratique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mod\u00e8le freemium<\/h3>\n\n\n\n<p>La disponibilit\u00e9 d&#8217;une version gratuite (confirm\u00e9e m\u00eame dans la presse tech) rend la technologie accessible \u00e0 tous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Vids Screen Recorder<\/h2>\n\n\n\n<p>Un autre \u00e9l\u00e9ment essentiel est l&#8217;extension <strong>Screen Recorder<\/strong> pour Chrome. Elle int\u00e8gre parfaitement les fonctionnalit\u00e9s d&#8217;enregistrement d&#8217;\u00e9cran et d&#8217;utilisation de la webcam directement dans l&#8217;interface de Google Vids, vous permettant de cr\u00e9er des avatars personnalis\u00e9s et de capturer des images d&#8217;\u00e9cran pour des arri\u00e8re-plans ou des objets dans les vid\u00e9os g\u00e9n\u00e9r\u00e9es avec l&#8217;IA.<\/p>\n\n\n\n<p>Ainsi, le processus de cr\u00e9ation reste enti\u00e8rement dans l&#8217;\u00e9cosyst\u00e8me Google, offrant une exp\u00e9rience fluide et efficace pour les utilisateurs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Vids: Deliver your message with AI Avatars\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/X2G3utAQuAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi cela compte pour les cr\u00e9ateurs de contenu ?<\/h2>\n\n\n\n<p>En 2026, le contenu vid\u00e9o devient essentiel pour le SEO. Google privil\u00e9gie de plus en plus :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vid\u00e9os explicatives<\/li>\n\n\n\n<li>contenu multim\u00e9dia dans les articles<\/li>\n\n\n\n<li>clips courts pour des recherches rapides.<\/li>\n<\/ul>\n\n\n\n<p>Avec Google Vids, les cr\u00e9ateurs peuvent produire rapidement des vid\u00e9os optimis\u00e9es pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube<\/li>\n\n\n\n<li>Google Search<\/li>\n\n\n\n<li>r\u00e9seaux sociaux.<\/li>\n<\/ul>\n\n\n\n<p>L&#8217;automatisation de ce processus offre un avantage comp\u00e9titif majeur.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83d\udce2 Turn images into videos with Veo 3: Now available in Google Vids\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/jG31dMulimg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La fin de Sora, le d\u00e9but de la domination de Google Vids ?<\/h2>\n\n\n\n<p>La fermeture de Sora marque la fin d&#8217;une \u00e9tape exp\u00e9rimentale dans la vid\u00e9o AI. Bien que la technologie \u00e9tait impressionnante, elle n&#8217;\u00e9tait pas \u00e9conomiquement viable. En revanche, Google adopte une strat\u00e9gie plus pragmatique : accessibilit\u00e9, int\u00e9gration et utilit\u00e9. \u00c0 long terme, il semble que ce soit le type d&#8217;approche gagnante.<\/p>\n\n\n\n<p>Si 2024-2025 ont \u00e9t\u00e9 les ann\u00e9es de l&#8217;engouement dans la vid\u00e9o AI, 2026 est l&#8217;ann\u00e9e o\u00f9 le march\u00e9 se mature et Google Vids semble pr\u00eat \u00e0 conduire cette transformation.<\/p>\n\n\n\n<p>Source :&nbsp;<a href=\"https:\/\/workspace.google.com\/products\/vids\/\" target=\"_blank\" rel=\"noreferrer noopener\">workspace.google.com<\/a><\/p>\n\t<div class=\"quickshare-container\">\r\n\t<ul class=\"quickshare-genericons monochrome quickshare-effect-expand\">\r\n\t\t<li class=\"quickshare-share\">Share:<\/li> \r\n\t\t<li><a href=\"https:\/\/facebook.com\/sharer.php?u=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora&amp;t=Google+Vids+%26%238211%3B+une+alternative+%C3%A0+l%26%238217%3Bapplication+Sora+<+Refurbished+Computers+-+ComputerShop.EU\" target=\"_blank\" title=\"Share on Facebook\"><span class=\"quickshare-facebook\">Facebook<\/span><\/a><\/li>\t\t<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora&amp;text=Google+Vids+%26%238211%3B+une+alternative+%C3%A0+l%26%238217%3Bapplication+Sora+<+Refurbished+Computers+-+ComputerShop.EU\" target=\"_blank\" title=\"Share on Twitter\"><span class=\"quickshare-twitter\">Twitter<\/span><\/a><\/li>\t\t<li><a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora&amp;media=https%3A%2F%2Fcomputershop.eu%2Fblog%2Fwp-content%2Fuploads%2F2026%2F04%2FGoogle-Vids-300x169.png&amp;description=L%27industrie+de+l%27intelligence+artificielle+%C3%A9volue+rapidement%2C+et+l%27ann%C3%A9e+2026+marque+un+tournant+majeur+%3A+OpenAI+a+annonc%C3%A9+officiellement+la+fermeture+de+la+plateforme+Sora%2C+l%27un+des+outils+de+g%C3%A9n%C3%A9ration+vid%C3%A9o+AI+les+plus+prometteurs.+Cette+d%C3%A9cision+change+radicalement+la+comp%C3%A9tition.%26hellip%3B\" target=\"_blank\" title=\"Share on Pinterest\"><span class=\"quickshare-pinterest\">Pinterest<\/span><\/a><\/li>\t\t<li><a href=\"http:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora&amp;title=Google+Vids+%26%238211%3B+une+alternative+%C3%A0+l%26%238217%3Bapplication+Sora&amp;source=Refurbished+Computers+-+ComputerShop.EU&amp;summary=L%27industrie+de+l%27intelligence+artificielle+%C3%A9volue+rapidement%2C+et+l%27ann%C3%A9e+2026+marque+un+tournant+majeur+%3A+OpenAI+a+annonc%C3%A9+officiellement+la+fermeture+de+la+plateforme+Sora%2C+l%27un+des+outils+de+g%C3%A9n%C3%A9ration+vid%C3%A9o+AI+les+plus+prometteurs.+Cette+d%C3%A9cision+change+radicalement+la+comp%C3%A9tition.%26hellip%3B\" title=\"Share on Linkedin\" target=\"_blank\"><span class=\"quickshare-linkedin\">Linkedin<\/span><\/a><\/li>\t\t<li><a href=\"https:\/\/plus.google.com\/share?url=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora\" target=\"_blank\" title=\"Share on Google+\"><span class=\"quickshare-googleplus\">Google+<\/span><\/a><\/li>\t\t\t\t\t\t\t\t<li><a href=\"mailto:?subject=Refurbished+Computers+-+ComputerShop.EU:+Google+Vids+%26%238211%3B+une+alternative+%C3%A0+l%26%238217%3Bapplication+Sora&amp;body=https%3A%2F%2Fcomputershop.eu%2Fblog%2Ffr%2Fgoogle-vids-une-alternative-a-lapplication-sora\" target=\"_blank\" title=\"Share via Email\"><span class=\"quickshare-email\">Email<\/span><\/a><\/li>\t<\/ul>\r\n\t<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>L&#8217;industrie de l&#8217;intelligence artificielle \u00e9volue rapidement, et l&#8217;ann\u00e9e 2026 marque un tournant majeur : OpenAI a annonc\u00e9 officiellement la fermeture de la plateforme Sora, l&#8217;un des outils de g\u00e9n\u00e9ration vid\u00e9o AI les plus prometteurs. Cette d\u00e9cision change radicalement la comp\u00e9tition. &hellip; <a href=\"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":3940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[103],"tags":[13594,14492,9420,14505,1027,4357,1067,648],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-application-sora","tag-generation-video-ia","tag-google","tag-google-vids-fr","tag-ia","tag-ia-generative","tag-intelligence-artificielle","tag-technologie-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Vids - une alternative \u00e0 l&#039;application Sora - Refurbished Computers - ComputerShop.EU<\/title>\n<meta name=\"description\" content=\"Google Vids devient la principale solution gratuite de cr\u00e9ation vid\u00e9o IA en 2026, apr\u00e8s qu&#039;OpenAI a annonc\u00e9 la fermeture de l&#039;application Sora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Vids - une alternative \u00e0 l&#039;application Sora - Refurbished Computers - ComputerShop.EU\" \/>\n<meta property=\"og:description\" content=\"Google Vids devient la principale solution gratuite de cr\u00e9ation vid\u00e9o IA en 2026, apr\u00e8s qu&#039;OpenAI a annonc\u00e9 la fermeture de l&#039;application Sora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora\" \/>\n<meta property=\"og:site_name\" content=\"Refurbished Computers - ComputerShop.EU\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T10:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T10:12:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/computershop.eu\/blog\/wp-content\/uploads\/2026\/04\/Google-Vids.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora#article\",\"isPartOf\":{\"@id\":\"https:\/\/computershop.eu\/blog\/fr\/google-vids-une-alternative-a-lapplication-sora\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/computershop.eu\/blog\/#\/schema\/person\/0eb808f8e90cce21170267d78190e76a\"},\"headline\":\"Google Vids &#8211; 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